This year, the satellite TV provider company in Malaysia, Astro All Asia Networks plc ("Astro"), has already increased the subscription rate especially for those who subscribes for the sports channels. Being a profit based company, they have to please certain stakeholders but to the detriment of the subscribers.
I have already known two friends who didn't continue with the sports channels (they are not really into football like me) for this current football season.
Come next year, when the new English Premier League 2010-2011 season begins, I expect Astro to increase the subscription rate for those who has the sports channels in their package. Can you foresee subscribers not continuing the sports channels for the forthcoming football season?
* Why increase?
For goodness sake, Astro together with ESPN STAR Sports will pay a total of US$250 million to obtain the broadcasting rights to telecast the english football matches for the 2010-2011 season up to the 2012-2013 seasons. That works out to US$83.33 million per annum.
Astro could come out saying that they have gotten a better deal compared with SingTel in Singapore. SingTel paid an enormous amount of US$285 million for to broadcast to their little country of a few million people. So, people in Malaysia, be prepared to ee
What do we, football fans, have? Astro monopolised the situation and the premium paid for the right to broadcast could be shoved down our throat. Take it or leave it! Majority, could say over 90%, would take it grudgingly.
This too, was after a recent increase as late as end 2007.
* Increase by how much?
Beats me but you can roughly estimate.
When Astro paid somewhere in between US$150 million to US$200 million (take the median price of US$175 million) for the 2006-2007 season up to the 2009-2010 season, it somehow affected the Astro subscription rate where it was increased twice in year 2007.
This time round, they have to pay US$250 million, an increase of US$75 million (from the median price of US$175 million) and for those melancholics, it's 42% extra.
Your guesstimation is as good as mine.
* How to escape from paying and yet get to watch those football matches?
Simple lah ...................
1) Go to the nearest mamak stall as I'm sure they do subscribe to it. No Astro no business nowadays. Pubs have it as well but the drinks there are more expensive of course.
2) Try to befriend all your neighbours now. This is also in line with 1Malaysia as being hyped. I'm sure one of those guys is a football fanatic in your neighbourhood.
3) Ask the person who subscribes for it to record the match (you supply the recorder of course).
4) Tap into your neighbour's satellite dish without him knowing ..... but surely he'll find out later by hearing your football "shouts" during goals.
5) Relocate to Sabah and Sarawak and you'll get to install your own large satellite dish. No subscription fees to pay and get to watch to your heart's contend.
Reading: Astro to pay bulk of US$250mil to telecast Premier League - Star
Reading: How I save RM30 on Astro a month - Malaysiakini
Tags: Astro All Asia Networks plc, Astro, Satellite TV Provider, Satellite Dish, English Premier League, ESPN STAR Sports, Football, Soccer, SingTel