Friday, August 24, 2007

Brand Management Entails Cover-Up Operation

From what I understood, brand management is normally associated with the following:-
* brand promotion via good advertisement in the media
* exposure of one's brand to the mass public
* a company would get itself involved in various exhibitions to showcase its products/brands
* be a major sponsor in major events e.g. sports, seminar, forums

After reading on brand management which entailed the above, I believed at times, brand management must do some cover-up as well. What do I mean? Cover what?

Companies may have to cover their company's name or brand or logo so that their name won't be exposed in an unwanted situation. Sometimes lesser exposure is good too. Doesn't mean you have to be exposed at all times.

Take for example in the recent China Airlines' airplane that went up in smoke after landing in Naha Airport in Okinawa. Every single passengers and crew members managed to escape by the skin of their teeth. Days later, I think the China Airlines' management decided this .................... "go do some cover-up in the name of brand management". "Yes sir!" was the respond.

The name of China Airlines were painted over.

The wreckage that was 'toasted' to the ground due to a leakage at the fuel tankage. It seems that some bolts punctured the fuel tankage internally.


The China Airlines' logo at its tail-end was also covered-up.

So, is this part of brand management?

Maybe you will say...... ah this could be some safety issue or blah blah that required them do so .......








Just when you think that China Airlines was the only one, Garuda Air did the same when one of their airplanes crashed at Adisutjipto Airport in Yogyakarta way back in March 2007. That crash took the lives of 21 persons.

Garuda Air executed their brand management strategy too. "Cover-up wherever you can" was the instruction.

Learnt something new today. Brand Management entails cover-up operation too which means lesser exposure, totally opposite.
Tags: Brand Management, Brand, Logo, Cover-Up Operation, China Airlines, Garuda Air, Airplane, Airlines, Airport, Naha Airport, Okinawa, Adisutjipto Airport, Yogyakarta, Plane Crash

How High Can Inflation Hit Us? 100%? 100,000%?

I have seen a bad inflation hitting Malaysia's economy way back in 1997/1998 where bank's interest rates were riding above 12%/13%. Lots of people with high mortgages or taken lots of loans were badly hit. Shares were down to its lowest in years during that period. Margin calls on shares' trading accounts were badly hit. Foreign funds were heard pulling out. Country's foreign exchange and the local Ringgit Malaysia were in adverse situation.

Should the shopkeepers / stalls /businesses continue to increase their prices in order to maintain their profit margins or just to barely survive?

Daily food consumption's pricing increased due to other factors which caused their cost to increase. These were the signs.

Unfortunately, Zimbabwe, located in Africa, is experiencing the same kind of economic situation if not, worse than Malaysia. My previous postings on Zimbabwe did mention that their inflation rates were around 2000% early this year and then shot up to the region of 3,700% in May/June later.

Today, it could have reached an unprecedented scenario where common folks like you and me wouldn't be able to survive in the land of Zimbabwe. Only the filthy rich people will live through it. The inflaton rate of today? 7,638%

What figure was that? Means to say that a loaf of bread that cost RM2.00 (US$0.57) in August 2006 would have cost RM152.76 (US$43.65) this morning. Will you buy that loaf of bread? You have to as other type of food would be beyond your financial capabilities. That's how bad it is in Zimbabwe now.

According to economists and International Monetary Fund, if the Zimbabwean government still ding dong on the economics situation and slow to respond, an inflation rate of 100,000% has been predicted. The country will be doomed by then.

Current steps taken by the government to arrest the inflation:-
* ordered shopkeepers to slash their prices and arrested anyone who has failed to obey
* a new 200,000 Zimbabwe dollar note was launched
* created a commission to find a way to control soaring living costs

Effects of the inflation:-
* estimated three million people fleeing the country for South Africa
* unemployment rate stands at about 80%
* are mass shortages of fuel and foodstuffs
* some producers, fearing making a loss, cut production, meaning the move exacerbated shortages, leaving shop shelves empty
Tags: Zimbabwe, Inflation, International Monetary Fund, Mass Shortage, Unemployment Rate, Economics, Economy, Africa, Zimbabwe Dollar

Drama Script for Christmas 2007

I was at the poolside just now, trying my best to put up the right words for the Christmas drama, struggling also. In each character, I tried to put myself into their shoes trying to visualise how would such a character feel/react/respond if they were to hear/see/experience that scenario. Expected to write a 5 parts series. Only finished 2 of it and halfway thru the 3rd instalment.

Sweating profusely already..................

But good thing the poolside has a nice view of greenery which helped my mind to relax and gather more inspiration.

Don't get me wrong, there was no leng lui swimming today ...... (wasted actually)

I had wanted to jump in today but need to finish up what I was doing.

As I was drafting the script, I heard some cat calls (not leng lui's call), I turned around and was laughing my head off as I saw 3 kittens trying to climb a tree behind me.

There were 3 of them on the tree branches but 1 fell into the bush below.

The higher kitten (1st pic - centre), who saw me, tried to climb down but ran into difficulties and was hanging on to its life (2nd picture). Did fall eventually....hehe

All 3 kittens disappeared upon seeing me taking pictures with flash.
Tags: Drama Script, Christmas 2007, Kittens, Leng Lui, Poolside

Skywards Silver Status

Really appreciate Skywards (the frequent travellers programme for Emirates Airlines) for updating my Skywards Silver frequent traveller's account.

Skywards has re-instated my Skywards Silver status. Not only that, they sent a Skywards Silver package via Federal Express recently and the package comprise 1 Skywards Silver card, 2 baggage tags and a pen cum red laser light pointer ..... not bad. Thanks again!

Thursday, August 23, 2007

May 13 - The Glue That Binds Us

The following article is one of the most touching real-life situation that I have read which relates to racial matters in Malaysia way back on 13 May 1969, the darkest hour in Malaysian history:-

May 13, 1969 is nearly four score and ten years behind us.

What day of the week was it?

Alas I cannot now remember!

Perhaps it was a Friday.

Friday the 13th has always had such an ominous ring to it.

It was certainly before Tun Dr Mahathir Mohamad (the former prime minister) set our clocks back half an hour and thus took centre stage in our psyche. Of that I am sure.

As sure as I am that in 1969 with our Bapa Merdeka, Tunku Abdul Rahman as prime minister before he was deposed, we rose at sunrise and retired at sundown. Friday the 13th 1969 marked a turning point in the history of our nation.

I had finished with the Fitzpatrick case at Court Hill, and made an uneventful return home a little earlier than I should. My wife and children were out somewhere in town and got back just before sunset.

By twilight, all hell had broken loose.

The shouting of a mob in full flow, seemed to be coming from the junction of Princess Road (now Jalan Raja Muda) and Circular Road (later Jalan Pekeliling and now Jalan Tun Abdul Razak) which was less than half a mile from our house on the corner of Jalan Gurney Dua and Satu. We were well within ear-shot of the commotion.

I was then out on our badminton court with my wife and children when I saw a young Malay, face ravaged with shock as he ran past us, intermittently stopping to catch his breath and then run on.

The panic he radiated was very contagious.

A few moments later, my neighbour Tuan Haji Ahmad shouted from across the road that a riot was in progress at the Princess Road junction and that we should immediately get back indoors. Soon afterwards as the darkness set in, we saw red tongues of flame crowned with black smoke go up from the direction of Dato Kramat.

From town there was a red glow in the sky of fires burning. The acrid smell of smoke was coming from everywhere. More to the point, the very air around us seemed to be shivering with terror.

Fearing the worst, we locked ourselves in and huddled around the TV set.

Then I heard this high pitched wail. It was a female voice in distress -"Tolong, buka pintu, tolong. buka pintu!" (Please open the door!)

A diminutive woman, with a babe in arms, was desperately yelling for shelter, obviously not having had much luck with the houses nearer the Gurney Road junction. Without a second thought, I ran out, unlocked the gate and let her in. She was wide-eyed with terror and the baby was bawling away. The sheer relief seemed to have silenced her and she was not registering my questions. And she was not talking. Once inside, she slunk into a corner in our dining room and just sat there huddled with her baby, not looking at us but facing the wall.

It was now evident that she was Chinese, spoke no English, and was quite unwilling to engage in any conversation except to plead in bazaar Malay that she would give us no trouble and that she would leave the next day.

Our attention soon shifted from her to the TV set. A very distraught Tunku Abdul Rahman, came on to tell us that a curfew had to be declared because of racial riots between the Malays and the Chinese, caused by the over-exuberance of some elements celebrating their election victories, and gave brief details of irresponsible provocations, skirmishes, and fatalities. He stressed the need for calm whilst the security services restored law and order.

Well do I remember his parting words to us that night,"Marilah kita hidup atau mati sekarang." (Let us choose to live or die now.)

As my attention once again shifted to the tiny woman and her tinier baby, let me confess to my shame, that the thought crossed my mind that living in a predominantly Malay area, I had now put my whole family in peril by harbouring this Chinese woman. It was manifestly evident from the TV broadcasts that her race had become the target of blind racial hatred. It was an ignoble thought I immediately suppressed as unworthy of any human being. She too had been watching the TV and perhaps even more intently was watching me, and must have seen the dark clouds as they gathered around my visage. None of us were in the mood to eat anything. We all just sat and waited and waited and waited, not knowing quite what to expect.

Hours later there was a loud banging at our gate accompanied by a male voice shouting.

I realised then my moment of truth had finally arrived. I asked my cook Muthu, a true hero, if ever there was one to accompany me to the gate. In that half-light, I saw the most enormous Malay man I ever set my eyes on. With great trepidation I asked him what he wanted.

"You have got my wife and child in your house and I have come for them," he said in English.

Still suspicious I asked him, "Before I say anything, can you describe your wife?"

"Yes, yes I know you ask because I am a Malay. My wife is Chinese and she is very small and my baby is only a few months old. Can I now please come in?"

I immediately unlocked the gate. In he came and we witnessed the most touching family reunion. He thanked us profusely and without further ado they were on their way. In the excitement we did not ask his name or address.

What next?

I saw where my duty lay and immediately called the Emergency telephone number to volunteer for relief duty. An armoured car appeared the next morning.

I was taken to Federal House and assigned to assist the late Tun Khir Johari (as he subsequently became) and the late Tan Sri Manikavasagam. Our task initially was to transport and re-settle the refugees into the Merdeka Stadium and thence into the low cost municipal flats in Jalan Ipoh. We then tied-up with Dato Ruby Lee of the Red Cross to locate missing persons and supply emergency food rations to the displaced. Some semblance of law and order was restored and the town slowly came back to life.

If that baby who sheltered in our house that fateful night has survived life's vicissitudes, he would be 48 years old today. All the ethnic races which compose our lucky nation were fully represented in our house that evening when the Almighty brought us together for a short while.

With our 50th Merdeka anniversary fast approaching, and our hopes for racial unity so much in the forefront of our minds, may I leave it to my readers to ask themselves whether there is a pointer here for all of us.

Folded into our experience of the night of May 13, 1969 was there not the glue that binds all of us with the message that we must love each other or die?

Datuk Mahadev Shankar
The Sun

Datuk Mahadev Shankar retired as a Court of Appeal Judge in 1997. He was a lawyer in Shearne Delamore & Co at the time of May 13, 1969. He would be happy to make contact with the mother and child who sought refuge in his house on that day.
Tags: May 13, 13 May 1969, Malaysia, Racial, Bapa Merdeka, Tunku Abdul Rahman, Datuk Mahadev Shankar, 50th Merdeka Anniversary

Wednesday, August 22, 2007

Drowsy After Lunch? / China's Me Generation

Interesting articles for reading:-

Drowsy after lunch? Don't worry - it's natural
Ever wondered why do you feel sleepy especially after lunch and worst of all, at your workplace. Something wrong with your health? It's universally known as the "post-lunch dip" due to a collision of biology and economics. Wow, how scientific.

Will your company tolerate your sleepiness which people tend to relate it to laziness? Maybe you could suggest to your company to purchase this superb power nap chair called the Energy Pod which will benefit every staff for sure.

China's Me Generation
With seafood plentiful during a meal, conversation amongst young Chinese would be about exotic overseas trip, snowboarding, credit facilities provided by local banks while another would be assessing internet via the 3G technology.

It seems that the young urban Chinese would usually be found drinking their favourite coffee in Starbucks, wearing Nike shoes and blogging excessively.

Once you asked them about politics, their response would be "We can't do anything about it." It's exactly the same reaction in Malaysia. In China, the young generation is the driver and main beneficiaries of the current strong economy and who wouldn't want it to be changed especially the estimated 300 million 20-29 years old band of the young urban Chinese.
Tags: Drowsy, Post-Lunch Dip, Sleepiness, Nap, Power Nap, Energy Pod, Health, Me Generation, China, Young Urban Chinese

Towards Creating Better Battlefields

A letter from an overseas based Malaysian which I'm putting in relation to the fairness quoted by the Malaysian Prime Minister:-
I have been worked up, for a very long time, over the many things wrong in Malaysia. When I was a boy growing up in Klang, I lived on a street with about half Chinese homes and half Indian ones. In school, however, my classroom was probably reflective of the racial distribution of the country, which was approximately 60% Malays, 30% Chinese and just under 10% Indians with the odd boy out who was English. I also remember an American who was of Italian descent.

For a long time, the idea of racial differences was non-existent as I played the games boys played then, with boys of all races. In the classroom, there would be the usual competition to top the class and such competition came from all races. I have my usual suspects who were my competitors for ‘First Boy’ and these came from all races.

Sure, the Malay guy gunning for first spot would leverage against his superiority in the Malay language and the Chinese boy would have to pull his strength from the other subjects, usually mathematics. The Indian boy usually does well in English but everyone had a fair shot to top the class.

Racial differences simply did not register then, at least not in any significant or bigoted way.

Then, very slowly, we were made to feel and experience the differences. The Malay boy could get into a select school (usually in the capital) a lot more easily than the rest of us, even though we all did equally well. There were schools only Malays could get into. There were also scholarships only Malays could apply for. Yet, there was no ill feeling. The only sentiment was one of slight unease but I was happy to just move along and do my thing.

When I was in university in Sydney however, I started to slog really hard for my keeps. I had to work several jobs at any one time, to make sure I could pay the rent and not go hungry, as well as contribute as much as I could towards my university fees. By the time I finished my degrees five years later, I had made my family poorer by about RM20,000. I had from my earnings, saved almost that same amount, which I used for my airfare back to Malaysia and to start my new life back there. Soon however, I realised I had to battle again.

Getting a job, buying a home, investing, applying for anything from local, state or federal government, all these major areas of day-to-day life showed up the preferential treatments that the bumiputeras received. It was still okay, because I had my job, earned my promotions, made my investments, and established my network of friends and professional relationships. I generally lived life and enjoyed it.

I could not, however, eliminate the effect of being a victim of discrimination. It built up over time. Initially it was just a sense of annoyance and occasional snide remark by me or someone else against it. As it became more and more in your face, the effect escalated.

Many things change when you have a child. As a parent you start to think ahead a lot more. You start to think not just about the battles you have to wage, but also how to equip your child for the battles she has to wage as she grows up and goes through life.

As a parent, I no longer just get annoyed or even angry at injustices and inequitable policies. I start to think about how these injustices and inequitable policies would handicap my child’s battles. Life can be hard enough without these issues. If the energy spent on dealing with these matters could be channeled elsewhere, how much more productive, beneficial and therefore edifying our efforts and work would be.

How then do I minimise the incidence of having my child battle these fronts, and how do I create better battlefields for her? By exercising my voting rights? I voted in two elections. Both saw the BN win huge victories. In one of them, I worked for an opposition party. Starting from Lim Guan Eng’s arrest in 1996, I started being active in engaging in social and political causes.

All along, I worked in the corporate financial sector. I saw how government officials used racial discriminatory policies to enrich themselves and their friends and relatives. I saw how political and business leaders ‘worked together’.

I knew then where my child’s battlefield lies. It wasn’t in the country I grew up in. Not when the racist policies would continue. Not when the religious bigotry has started to take on very dangerous proportions. We left Malaysia three years ago.

It was a difficult rebuilding process. Our wealth here is only worth one third of what it was in Malaysia. Factor that into the higher standards of living here and we are no where near where we were in Malaysia. Professionally, my wife and I had to start again as well. From head of departments hiring and firing, we are now minnows seeking to be hired and avoid being fired.

We worked and struggled all over again to re-establish our lives. We have had to move house twice in three years in search of equilibrium in terms of commuting, schools and neighbourhoods.

After so many years of anger however, I now think perhaps Malaysia needs prayers more than angry dissent. The present leadership has not demonstrated a willingness to listen, be reasonable and work things out. They have chosen to be belligerent and defensive, even lie. Against this, the ordinary Malaysian’s approach cannot be more speeches and articles and calls for public meetings. These would only fall on deaf ears.

You cannot reason with people with such a stance. The ordinary Malaysian would think the cost of a confrontational approach too costly and dangerous and would therefore let things fester a lot longer before acting. I have decided therefore to pray a lot harder for Malaysia. I hope some of you will join me.

Related reading: I Bade My Son Farewell Today
Tags: Fairness, Malaysia, Politics, Racial Differences

Pattaya International Fireworks Festival

Pattaya is definitely firing up its presence internationally. Covid19 has hit many nations really hard and Pattaya wasn't exempted from ...