Wednesday, July 02, 2008

Profit at the Expense of Consumers

To some people, smoking is fun and it brings that machoness or confidence to the smoker. Some are caught on it due to it being a habit. Some smoke as they are addicted to cigarettes. Some smoke when they can't handle work or personal pressures.

In the first place, when and how were you introduced to cigarettes?

Cigarette producing companies have to think of various ways to promote their cigarette brands worldwide and through means that won't incur public scorn. Various sporting venues have decided to do away with cigarette sponsorships due to respective countries' health laws. Stricter health laws have restricted public advertisements too.

In Africa, it seems that British American Tobacco was cited to have broken some marketing code when promoting their cigarette brands. They did their advertisements via indirect methods in Nigeria, Malawi and Mauritius:-

* providing sponsorship for a music event
* celebrities appearing at the music event wearing Embassy and Pall Mall branded goods
* painted shops the same colour as Matinee, one of their leading brands
* distributed to shops to make it easier for them to sell single cigarettes
* produced single cigarettes and showing the price of a single cigarette

In Malaysia, friends who have attended music events in Kuala Lumpur told me cigarette companies do distribute cigarettes freely to young teens at the music events. Not the small time cigarette companies mind you. They want you to be addicted to their cigarettes, that's the game.

Reading: Tobacco giant 'breaks youth code' - BBC News/Africa
Tags: Cigarette, Health, Tobacco, BAT, British American Tobacco, Cigarette Advertisement

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9 Comments:

Blogger Lena T said...

i've always reacted badly to smoke of any kind. the stench is simply unbearable.

02 July, 2008 23:03  
Blogger Simon Ho said...

it's a pity that the tobacco companies have to resort to something like this given the amount of smokers who are already addicted to their products

03 July, 2008 00:01  
Anonymous Dora said...

That's nothing we can do unless smokers themselves wake up from that and aware it's the evil to one's health.

03 July, 2008 01:00  
Blogger Buzzing J said...

Giving out free cigarettes to teenagers at music events - that's just way over the line.

The cigarette companies have way too much profit to throw at their ad campaign.

03 July, 2008 17:38  
Anonymous sollee said...

That's why even those grade schoolers knew how to smoke already..it's true..the warning of cigarette smoking is dangerous to your health is just being ignored..once Oprah Winfrey showed on her show what happens to your lungs when you smoke..that episode really must have scared smokers..but some advertisers have greater influence than those who are deeply concerned on our health

03 July, 2008 21:12  
Blogger Johnny Ong said...

lena t - i remembered when i was taking those mini-buses in kl, there wld be one of those terrible passenger sitting right in front of u who wld smoke

simon - lots of other type of industries thot of profits first, not humans

dora - the govt can do something to deter or discourage. but with the nice sin taxes, the govt finds it hard

buzzing - yeah, it even happened at local events

sollee - the cigarette companies huge advertisement campaigns are put up to counter whatever negative remarks made against them

04 July, 2008 09:39  
Blogger amei79 said...

adult smoke, chidren smoke
guy smoke, girl smoke...
who else dont smoke?
why smoke? some said that has calming effect, can keep fit, look charming...etc! maybe...but no point to harm the lung & health.

04 July, 2008 12:42  
Blogger foongpc said...

I'm not surprised. Cigarette companies use all kinds of tactics to get people to smoke. And what's the best way to have long term customers than to target those very young people? They are very likely to continue smoking till they die! If only people are more aware and health conscious!

04 July, 2008 13:49  
Blogger Johnny Ong said...

amei - i dont smoke from young bcuz i like sports too much and i'm a kind that wants to win in games. knowing that smoking will kill the stamina, it didnt tempt me at all

foongpc - smokers are aware. just that they thot it wont be them and their health are still alright

09 July, 2008 00:51  

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