TATA, New Owner of Jaguar and Land Rover

Tata Motors Ltd ("Tata"), an Indian based company, has emerged as one of the frontrunners in the motor industry by purchasing the

Jaguar and

Land Rover marquees



from the previous owner, Ford Motor Company ("Ford") at a price of US$2.3 billion, less than half of what Ford paid for 8 years back.

In January 2008, Tata has launched the world's cheapest car also known as the People' Car - Nano in India to capture India's low income market segment which comprise hundreds of millions of people.

Will this affect Jaguar and Land Rover's luxury brand name by associating it with the world's cheapest car in the same stable?

Ford has no choice but to let go of this two luxury brands due to financial constraints and easier to sell off compared to other brands in its stable. The 15,300 workers employed under this two luxury brands would be shivering now, not knowing what would be in store for them.

With USA heading into recession, will there be more fire sale of other luxury brands of any industry to foreign-based companies.

Reading: Ford sells Jaguar, Land Rover to Tata - BusinessWeek
Tags: Ford, Tata Motors Ltd, Tata, Jaguar, Land Rover, People's Car, Nano, India, Motor Industry, Motor Vehicle, Car