Saturday, December 30, 2006

High Tea

High Tea - no, it's not the afternoon high tea that has a buffet range of food being served in hotels. It's more of those Chinese Tea which is of high quality.
Tea makers in China has a plan to promote its range of chinese teas in China and overseas where they are marketing a luxury niche brand, Lun Dao.
Lun Dao’s prices, has a price range from 10,000 to 20,000 yuan (US$1,282 to US$2,564) for 500 grammes of premium tea. This is a very high price to pay but what made it so special. The tea makes said that the price reflected its high quality and the cultural tradition that came with it. This Lun Dao tea is being marketed by Sichuan Emei Mountain Zhuyeqing Tea Co Ltd.

The tea leaves are being cultivated at a pure and fertile ecological tea garden on Emei Mountain in Southwest China’s Sichuan Province, where the best soil is located. The company claims that each 500-gramme package of Lun Dao tea is handpicked from 5 million fresh tea sprouts grown in highland tea gardens. On average, the output is only about two tonnes annually. The scarcity of the produce made the tea leaves more sought after. Another business ploy?

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